William Hill Review
New Customers Only | Commercial content | 18+
Commercial content / 18+
William Hill is one of the largest gambling operators on the globe, with business in many countries. They are listed on the London Stock Exchange under ticker WMH with a market cap of almost 2.3 billion pounds. William Hill has been around for a very long time and as a result has become a market leading innovator across all segments. It’s largest offering is in sports betting and today’s article focuses on what they offer on that front.
I have broken down what is on offer into the below criteria and scored accordingly. I will then proceed to give commentary on each criterion.
|William Hill Review||Our rating|
|Live Betting & Streaming||5/5|
Welcome Bonus – Rating 3/5
New customers only / T&C apply
William Hill Sports offers a welcome bonus that involves betting a minimum of £10 to receive £30 in free bets. This bonus can also be referred to as a first deposit bonus and is only available to new users using the correct William Hill promo code. The minimum deposit amount to qualify for the bonus is £10.
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
The bonus is received in the form of 3 x £10 free bets which can be used according to the following conditions:
- Must stake a minimum of £10/€10 on your first bet.
- First bet must have single or cumulative odds greater than ½ or 1.5.
- For each way bets only the win portion counts for this promotion
- Only available to customers in UK, Ireland, Jersey, Guernsey and Isle of Man
- Customers depositing via Skrill, Moneybookers or Paysafe are not eligible for this promotion.
- Duplicate accounts are not eligible
- Free bets must be placed within 30 days of receipt or they will expire
- Free bets available on any bets type, except to fund tote, pool or lottery bets
- Free bets cannot be redeemed on any other product other than sports. Poker, Casino, Vegas, Bingo and Games are excluded
- Free bets must be used as a single transaction
To claim this welcome bonus, follow the below steps:
- Open a new account at William Hill Sports and fund it.
- Decide on a bet where the single/cumulative odds are higher than ½ or 1.5
- Place you’re a bet on that selection for at least £10/€10
- Once that qualified bet is placed William Hill will award you 3 x £10/€10 free bets that you can use in accordance with the terms and conditions of the promo
- You can use the free bets before your first bet is settled
This welcome bonus is slim to be honest. There are much larger welcome bonuses available elsewhere. The fact remains however that when a company as large, reputable and experienced as William Hill offers free money we should take it.
William Hill offers many other Welcome Bonuses that are specific to other products, such as Casino, Bingo and other games.
Betting Markets Rating 5/5
William Hill Sports has a range of markets and events available to bet on that it is borderline silly at times. You name it, they will let you bet on it. In fact, users can propose a bet to the team via the William Hill twitter account, who will then do what they can to offer that market. It is this form of customisable service that makes William Hill the powerhouse that it is.
A summary of the major sports and events currently available on William Hill is:
- Racing – Horse & Greyhound
- Australian Rules
- Ice Hockey
- Motor Racing – Cars & Bikes
- Rugby League
- Rugby Union
- TV & Entertainment
- UFC & MMA
- Winter Sports
As you can see there is certainly no shortage of action and to be honest, if you can name it, they will bet on it. William Hill will also offer promotions such as price boosts and other exotic ways to give some value back to customers. Regularly review the promotions page to keep up to date with all the fun stuff they make available.
William Hill Odds – Rating 3.5/5
William Hill is such a large organisation that generate billions in revenue, that it has the capacity to operate with slimmer margins than most, in the quest for continued growth in market share.
As a result, they are always very competitive in framing markets. The fact is however, that with literally thousands of markets available it is impossible for any 1 bookmarker to always offer the best odds for any bet on any event.
I have dome some research on the matter, as it specifically applies to William Hill and can report that they offer some of the best odds consistently on English football matches. This is of course not really a surprise considering they have been operating in the UK for a very long time, as well as having over 2000 physical betting stores.
I find that sometimes however their odds on these markets, especially the Premier league games are not as good. I guess that having the physical betting stores allows them the opportunity to frame markets at higher margins, as customers of those stores are less likely to be shopping around.
Below is a screen shot of the odds comparison for this week Premier League match involving Stoke and Chelsea. As you can see William Hill is very competitive but not the best odds available.
It is worth mentioning that William Hill allows users to receive an Odds boost on 1 bet per day so always remember to calculate that into your thoughts. It is always a good idea to shop around a little before committing to a bet. With so many markets and events there is value to be had to using an odds comparison type procedure to make sure you do not leave too much value on the table.
Mobile App – Rating 4.5/5
The William Hill Sports app is available in both iOS and Andriod versions and can be downloaded from the iTunes store and Googlre Play Store respectively.
The William Hill app is available in English, German, Greek, Japanese, Russian and Swedish languages. The great thing about this app is that all the markets and events available on the website, are also available within the app.
Live streaming and live betting are also available within the app as well as fully functional account management.
Overall this app is fantastic. When you consider that there are thousands of markets and events to navigate through, the fact one can find what they want quickly and efficiently is amazing.
Live Betting & Streaming Options – Rating 5/5
William Hill is a leader in the innovation of live betting and has recently included live streaming as well. These 2 features together enhance the user experience exponentially and make watching sports more enjoyable than ever.
Live Betting is available on a very large range of markets and sports. A Cash In feature allows players to settle on their bets before the event has finished, which locks in profits. That flexibility certainly has a lot of value to me as a heavy football bettor, where we all know that anything can happen in the dying minutes of a match.
Live Streaming is not available on as many events as Live Betting, although I suspect that has more to do with the fact that a lot of events are simply not broadcast anywhere, than with William Hill not wanting to stream it.
Conditions for access to live streaming varies on the event. Horse racing for example requires users to have placed a bet of at least £1 before they can watch that specific race. Football however only requires a user to be logged into their account for access. There are however territory restrictions placed on William Hill by whoever owns the broadcast rights to specific events, which may also affect one’s ability to watch live.
Customer Service – Rating 5/5
Being a global player for such a long time, William Hill Casino has outstanding customer service. They staff their service team to run globally around the clock so help is never too far away. Live chat is the fastest and most efficient way to get a question answered. Also on offer is free calls from both inside and outside the UK. Players can always send through a question via the messaging system as well. All 3 methods are extremely efficient and I found staff to be helpful and courteous on all occasions.
William Hill Casino has a robust and in-depth FAQ section for those wishing to help themselves.
|Contact method||Live chat||Telephone|
|Access details||Go to the Contact Us section and hit “Start Chat”||UK : 0800 8526 296
Outside UK: +800 3551 3551
|Go to the Contact Us Section and click “Email”|
|Availability times||24 hours 7 days a week||24 hours 7 days a week||24 hours 7 days a week|
Payment Options – Rating 4/5
William Hill Casino offers a huge variety of payments options including credit card, wallet and bank transfers. Deposits are for the most part instant and William Hill casino has fast withdrawal processing times.
They do not however players the facility to transact using Bitcoins or other crypto currencies yet, and as a result I must assign a rating of 4/5.
See below table for a list of payment options along with important information for each.
|Payment method||Minimum deposit||Maximum Deposit||Transaction fee||Deposit Processing||Withdrawal Processing|
|Credit/debit card||£5||£99,000||Free||Immediate||3-5 Working Days|
|PayPal||£10||£5,500||Free||Immediate||1 Working Day|
|Neteller||£10||£25,000||Free||Immediate||1 Working Day|
|Skrill||£10||£80,000||Free||Immediate||1 Working Day|
|Pingit||£10||£1,500||Free||Immediate||1 Working Day|
|WebMoney||£10||£10,000||Free||Immediate||1 Working Day|
|Yandex Money||£10||£10,000||Free||Immediate||1-3 Working Days|
|Qiwi Wallet||£10||£10,000||Free||Immediate||1 Working Day|
|Moneta||£10||£10,000||Free||Immediate||1 Working Day|
|Eco||£10||£8,400||Free||Immediate||1 Working Day|
|EPS||£5||£10,000||Free||Immediate||5-10 Working Days|
|EU Teller||£10||£10,000||Free||Immediate||5-10 Working Days|
|Fast Bank Transfer||£10||£10,000||Free||Immediate||5-10 Working Days|
|Giropay||£10||£10,000||Free||Immediate||5-10 Working Days|
|iDeal||£10||£10,000||Free||Immediate||5-10 Working Days|
|Instadebit||£10||£10,000||Free||Immediate||3-5 Working Days|
|Poli||£10||£10,000||Free||Immediate||5-10 Working Days|
|Safety Pay||£10||£10,000||Free||Immediate||5-10 Working Days|
|Sofort||£10||£10,000||Free||Immediate||5-10 Working Days|
|Sporopay||£10||£10,000||Free||Immediate||5-10 Working Days|
|Trustly||£10||£10,000||Free||Immediate||5-10 Working Days|
|Paysafe Card||£10||£250||Free||Immediate||5-10 Working Days|
|Todito Cash||£10||£10,000||Free||Immediate||5-10 Working Days|
|AstroPay||£10||£10,000||Free||Immediate||5-10 Working Days|
|Bank Transfer||£25||£100,000||Free||2-3 Working Days||5-10 Working Days|
|Bank Cheque||£25||£100,000||Free||2-3 Working Days||5-10 Working Days|
Overall Rating – 4.29/5
William Hill is a leader in the market for all things relating to sports betting. The range of markets, mobile apps and live betting/streaming options make William Hill a great pace to wager.
Remember to take advantage of that great welcome bonus by making your first deposit.
|What we like||What we don’t like|
|👍 Well established and trusted brand||👎 Shopping around for odds|
|👍 Huge range of sports, events & markets||👎 Small sized welcome bonus|
|👍 Fast withdrawal processing||👎 No Bitcoin transactions|