William Hill Promo Code

William Hill Football

14 April 2021
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T&Cs apply | Wagering and T&Cs apply | Commercial content | New Customers Only | 18+

William Hill Football offers punters wagering opportunities on matches and competitions from all over the world. The Sportsbook offers to bet on the majority of major competitions including the UEFA Champions League, Euro 2020, English Championship and many more. 

What Football Events Can I Bet On?

Being a global powerhouse in the betting industry, it is no surprise at all that William Hill offers markets in what looks to be every country in the world that plays football.

William Hill offers markets in all the major leagues and cups in the UK including many lower divisions. William Hill also offers other world markets, for example, Australian Football.  The coverage is broad and deep with William Hill being a leader in the range of football markets.

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Pre-Match Betting Guide

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Within the match bets, there are a plethora of bet options available. There are numerous combinations of options that are available for customers to get action on. William Hill offers you bets on the US National Football League, on UEFA Champions League, Euro 2020, and other football games such as the English Championship.

The range of markets available for any match depends on how popular that league is. The fact is though that if the bet is available anywhere in the world, then there is a very good chance that it is offered on William Hill.

William Hill football

Live Betting Guide

In-Play bets are available at William Hill Football for almost all the available markets. This feature allows customers to wager on certain outcomes after the match has started and at various intervals until it finishes.

Functionality such as live betting produces opportunities for profit for the astute punter that recognises certain situations which are is priced by the market. For example, you can bet on a team to win the game at far better odds once they concede a goal than you could before the match started.

As with pre-match betting, the range of markets available in play largely depends on the popularity of the league in question. It must be said that William Hill offers a lot of bets for UK football games.

Football Odds

William Hill football odds are some of the most competitive globally. The size of the organisation allows it to operate at slim margins which results in better odds for its customers. I compared the odds offered by William Hill to the odds offered by another global powerhouse in bet 365to see how they stacked up.

What I uncovered was not surprising and basically amounted to the odds differing between the two depending on which side of the cation you were taking.


Disclaimer: Odds were correct at time of writing. 

In conclusion, you will find that William Hill Football odds are always extremely competitive, however, it is smart to shop around depending on which side of a bet you want. Please note that you should always stick to large, global and reputable companies to wager with.

How Do I Bet on Football?

The most basic way to bet on football is a straight bet on the point spread. When making a straight bet, the team the player bets on must cover the point spread. This means that the favoured team must win by a stipulated number of points or the underdog will receive that number of points. Wagers on the point spread are usually offered at 11 to 10 odds. This means that the bettor must “lay” £11 for every £10 he wishes to win. Because of this, when you place a point spread bet, it is normal to bet in £11 increments (£22, £55, £110, £550, etc).


Team Line Total Money
South Dakota State 42 +140
Kennesaw State -3 -160

In the example, Kennesaw (-3) is favoured by 3 points. South Dakota State must win the game by more than three points for the player to win his bet on Kennesaw. If the player bets South Dakota State (+3), South Dakota must win the game outright or lose by two points or less for the player to win. If Kennesaw wins by exactly three points, it is considered a tie or “push” for wagering purposes and all straight bets on the point spread are refunded.

William Hill Football Promotions

As for now, William Hill does not offer any special promotions solely based on football. We are fairly positive that this will change in the near future once William Hill sets foot in other states.

There is, of course, the welcome bonus for all William Hill customers who open a new account with the latest William Hill promo code. This promotion for new punters is Bet £10 Get £30 in free bets.

William Hill football offer

New customers using promo code M40 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€15 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply.


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